{"product_id":"9781788601238","title":"Hype Yourself : A no-nonsense PR toolkit for small businesses","description":"\u003cp\u003e Author(s): Werner, Lucy \u003cbr\u003e Binding: Paperback, \u003cbr\u003e Date of Publication: 09\/01\/2020,\u003cbr\u003e Pagination: 228 pages,\u003cbr\u003e ISBN13\\EAN\\SKU: 9781788601238,\u003cbr\u003e Description: \u003c\/p\u003e\u003cp\u003e***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.\u003c\/p\u003e\u003cp\u003eLucy Werner is founder of The Wern, a PR and branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses.\u003c\/p\u003e","brand":"Griffin Books","offers":[{"title":"Default Title","offer_id":55974001082741,"sku":"9781788601238","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0379\/1365\/7388\/files\/9781788601238.jpg?v=1758214627","url":"https:\/\/www.griffinbooksonline.pro\/products\/9781788601238","provider":"Griffin Books","version":"1.0","type":"link"}